Creative Strategy
Clarifying vision, audience, and direction — then translating insight into a plan people can actually follow.
Introduction
I help ideas find their form.
Chase Lopez Novak
Creative consultant & builder of thoughtful work
I'm Chase Lopez Novak — a creative consultant who works at the intersection of strategy, storytelling, and making things real.
Whether I'm shaping a brand narrative, designing an experience, or building something from scratch, I care about work that feels honest, useful, and a little bit unexpected.
This site is a living portfolio: a place to share what I'm learning, what I'm making, and how I like to collaborate.
What I Do
Clarity, craft, and collaboration.
Brand & Narrative
Finding the language, tone, and visual through-line that makes a project feel coherent and unmistakably itself.
Experience Design
Designing journeys, interfaces, and touchpoints that feel intuitive, intentional, and human at every step.
Consulting & Collaboration
Partnering with founders, teams, and studios as a thought partner — from early exploration through launch.
Timeline
Education, work, and the experiences that shaped me.
- Work
Independent creative consulting
Working with clients across brand, product, and experience — helping teams move from ambiguity to clarity.
- Work
Senior creative roles
Led cross-functional projects spanning research, concept development, and delivery for growing brands and startups.
- Education
Formal study & self-directed learning
Deepened expertise in design, communication, and technology through coursework, mentorship, and hands-on practice.
- Personal
Side projects & creative experiments
Writing, photography, and small builds that keep my curiosity sharp and my craft evolving.
- Personal
Early creative roots
A lifelong pull toward making things — sketchbooks, zines, community projects, and the people who shaped how I see the world.
Creative Projects
Selected work and ongoing experiments.
Studio Rebrand
A full identity refresh for an independent studio — from positioning and voice to visual system and launch materials.
- Brand
- Strategy
- Visual Identity
Product Launch Narrative
Crafted the story, messaging, and go-to-market creative for a new product entering a crowded category.
- Narrative
- Go-to-Market
- Content
Experience Prototype
Designed and prototyped an interactive onboarding flow that reduced friction and increased early engagement.
- UX
- Prototyping
- Research
Personal Creative Journal
An ongoing collection of essays, sketches, and experiments — a sandbox for ideas that don't fit anywhere else.
- Writing
- Personal
- Ongoing
Work with Me
Let's make something worth remembering.
I'm open to select consulting engagements, creative partnerships, and conversations about what's next.
If you have a project in mind — or you're still figuring out what it could be — I'd love to hear from you.
Start a conversation
Available for remote & on-site collaboration